Dove Controversial Ad 2025. On the same day dove released an ad that some called racially insensitive, the company took to social media to apologize about the image, saying it had missed the mark when it tried to represent women of color. Rather, the company will continue to use real photos.

In an impactful stride towards real beauty representation, dove has unveiled, the dove code, to mark 20 years of the campaign for real beauty. Similar to its 2024 ad, the spot will focus on the issue of low body confidence with younger girls in sports.